InteracTVity
The rise of social media has made watching television a social activity for many people. MediaCT investigates how this interactivity has influenced viewing behaviour as well as how it has been used to engage with viewers by the media.
Social networking sites such as Twitter and Facebook are clearly affecting the way people consume and share information, and their effects are being felt significantly in the home. It’s quite rare now to see a TV series that doesn’t offer some kind of interactivity, such as a Facebook page that viewers can ‘like’, or a Twitter hashtag to focus tweets around. TV viewing has become more inclusive for the audience, with viewers able to voice their opinions and discover more about programming before, during and after it is aired. The combination of more sophisticated smartphones and tablets being released, and the continuing collaboration between social media and TV networks suggests that we’re witnessing the emergence of the future of television viewing.
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