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Consumer Power
Who exercise 'consumer power'? Do you recall that at the turn of the year I wrote about Consuming Passions in my monthly column? That article warned PR practitioners to think about who wields consumer power, and gave some clues of who in our society does what to express their ire against organisations which failed to live up to expectation.
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PR Agencies And The Financial Press
In-house PROs are a more useful source of information to business and financial journalists than PR agencies, according to MORI's latest 'Key Audience Research' survey. This contrasts markedly with last year's findings, when business journalists found PR agencies most useful overall.
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The Real Meldrews
A new analysis, produced by the MORI Social Research Institute for the Today programme on Radio 4, highlights a new phenomenon of a particularly frustrated and discontented section of society. But it isn't the young, nor is it the elderly like Victor Meldrew.
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British Motorists Would Rather Be Smart Than Sexy
Survey examining what motorists look for when buying a car.
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Britain's Change Of Heart On Profit
The latest edition of MORI's Corporate Image survey suggests public hostility towards profitability is waning and that two decades of animosity towards business success may be coming to an end.
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HP Unveils New e-utilica Features Designed For The Capacity-On-Demand Needs Of Corporates
Hewlett-Packard Company today unveiled additional features for e-utilica that offers corporates the flexibility to meet the dynamic needs of business via enhancements to their existing IT infrastructure.
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Annual E-Government Survey Shows Nearly Two Thirds Want Online Transactions
The public's willingness to deal with the government electronically has leapt as citizens come to appreciate the convenience of online access, according to MORI's research for KPMG Consulting's annual benchmark e-government survey. The survey reveals a fundamental change in the public's understanding of the potential of electronic channels, with twice as many people now wanting to carry out online transactions (renew a passport, for example) as those simply wanting to access public service information online.
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Ethical Consumerism Research
Overall, value for money and the quality of products are seen as most important when purchasing. The way the company is seen to treat its employees is seen as very important by over two in five of the British public, while a third consider its impact on the environment very important. Customer service would be most likely to persuade the public to buy one product over another, when price and quality are consistent, while the brand name or image is seen as most important to those aged under 35.
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BBC Poll - Topline Findings
Voting Intentions and the general public's views on the BBC. The poll measures satisfaction with the BBC and what they would change about it.