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Where next for the housing market?
Ben Marshall analyses the latest Halifax Housing Market Consumer Confidence Tracker and explains what it tells us about the prospects for the housing market.
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Making the most of the fuzzy front end
When it comes to new product development it's important to take a strategic view of the fuzzy front end, write Joe Marshall and Annie Tokatlian, Ipsos Marketing in Brand Republic.
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Public attitudes towards electrical safety in the home
Ipsos recently conducted the third wave of a general public survey around attitudes towards electrical safety in the home for the Electrical Safety Council (ESC).
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Store brands gain ground on national brands
Heather McCarthy examines the effect of store brands' success on national brands in Brand Republic.
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The way we live now
New research for Ipsos for RIBA reveals the extreme measures some Brits take to squeeze into their homes and highlights what people really want and need from their homes.
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Female entrepreneurs online research
In March 2012, Ipsos conducted research into the experiences and attitudes of self-employed women with a specific focus on how and why they decided to start their own business.
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The Youth of Today
Researching younger age groups has never been easy. How can we continue to engage young people in market research?
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Consumers feel better off in 2012, and are more likely to be in a position to save
Financial Statement Blog: Chris O'Brien suggests now is the time for financial services companies, and the Government, to encourage consumers to save for the future.
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Social media and mobile - buzzwords of the year (again)
The use of mobile or social media is now the norm for most of our surveys' respondents. Is the research industry up to the challenge?
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Who's afraid of mobile payments?
Why are Brits reluctant to use smartphone technology to make mobile payments? asks Suraya Randawa in The Financial Statement blog