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Sunday's new Sun gets a warm reception from readers
Was the launch of the Sunday edition of a title that's been around for 43 years a good idea or not? Rupert Murdoch clearly thought so, but what about the nation as a whole?
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Mr. & Mrs A. N. Other - rediscovering Delight to create change
Jonathan Weeks discusses why manufacturers must understand why consumers love their products in order to survive and thrive in difficult times
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Provide clearer information to consumers, says Ofgem Consumer First Panel
Ofgem-commissioned `Consumer First Panel' calls for more easily understood communication of pricing, tariffs and energy use to consumers.
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Consumer First Research Panel for Ofgem
Ofgem recently commissioned Ipsos conduct their Consumer First Research Panel. Each wave of the panel will consist of 6 workshops with c.18 panellists at each event, recruited to reflect a cross-section of GB energy customers. The panel will be reconvened again in early March.
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Halifax Housing Market Confidence Tracker
More Britons expect house prices to rise rather than fall over the next twelve months, according to the Halifax Housing Market Confidence tracker, conducted by Ipsos.
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Latest official radio listening figures released
Radio expert Andy Haylett looks at the RAJAR release for Q4 2011, following a record breaking period in Q3.
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Consumer First Panel for Ofgem - Wave 1
In 2007, Ofgem launched its Consumer First initiative to ensure that it properly understands a broad range of consumer perspectives when making policy decisions. As part of Consumer First, it commissions primary research/engagement with consumers, interrogates and learns from research conducted by other organisations and looks to measure the impact of its activities on all consumers.
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The Pitfalls (and Payoffs?) of Price
Tara Beard-Knowland of Ipsos ASI argues in Campaign Magazine that retailers over-reliant on the lowest price can undermine their brand and that an underlying strategy is needed.
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Smartphone advertising: form, functionality and brand
Louise Brice of Ipsos ASI in Campaign magazine blogs on Smartphone ads - who are the winners?
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What does it mean to be British?
The public can see how Britain has changed in sixty years, but we seem less sure about what it means to be British in the present