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Ditch the traditional family structure
Marketers need to urgently reassess their views of the family unit, which has become more complex and diverse as marriage declines, divorce rates rise, people become parents later and have fewer children, writes Hanna Chalmers, Senior Qual Director, Ipsos Connect for WARC.
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Ipsos Update - October 2016
Welcome to the October 2016 edition of Ipsos Update, our monthly selection of research and thinking from Ipsos teams around the world.
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Evaluation of the Caledonian System domestic abuse intervention (2016)
Ipsos's mixed method evaluation for the Scottish Government provided evidence on delivery and perceived impact to inform future programme development.
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Eight in ten Britons unfavourable towards Donald Trump
US presidential candidate Hillary Clinton is still faring better than her rival in the eyes of the British public, new findings from our Political Monitor show.
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Public divided on prioritising access to the Single Market or controlling immigration
With up to five months to go before the start of formal negotiations on Brexit, Ipsos's new Political Monitor shows a public divided in their priorities for Britain's future relationship with Europe after it leaves.
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Ipsos Research Highlights - September 2016
Ipsos's Research Highlights for September 2016 includes the highest concern about housing in 40 years and there's no sign of 'Bregret' after the EU Referendum.
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Virtual Reality: Which Sectors have the Biggest Appeal for Consumers?
Virtual Reality(VR): Which sectors have the biggest appeal for consumers?
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How Britain voted in the 2016 EU referendum
As we have for every general election since 1979, Ipsos has produced estimates of how the voters voted in the recent EU referendum.
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Women still face more pressure to look groomed, new poll finds
Whilst 85% of women and 78% of men agree women should be equal to men in society, nearly all women (90%) and 77% of men think that that society puts more pressure on women than men to look groomed, the findings show.
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Can't beat them? ...then copy them!
Richard Garnham, Innovation Manager, looks at what the new Instagram Stories feature will mean for brands, and the platform’s competitors like Snapchat.