Search
-
Global predictions: what's in store for 2019?
The latest Ipsos Global Advisor poll was carried out in 31 countries around the world at the end of 2018. It asked over 21,000 online adults aged under 64 their predictions for 2019.
-
Smart Meter Customer Experience Study 2017
The 2017 Smart Meter Customer Experience Study builds on the Smart Metering Early Learning Project, providing new evidence on customer attitudes, experiences and outcomes at the point of installation, immediately following installation and almost a year later.
-
The hidden value of a retail store
A retail store is more than just a place from which to buy. A good (or bad) in-store experience can enhance or detract from customers' overall perceptions of your brand. Murray Goodwin from Ipsos’s UK Customer Experience team shares his observations on the role of a physical store.
-
The State of the Nation 2018
The UK Social Research Institute reviews the state of the nation in 2018, drawing on key trends and developments that have touched the nation from Brexit to the NHS.
-
Ipsos Research Highlights - December 2018
Welcome to our final review of 2018. Theresa May gets a reprieve but the public don’t like her EU withdrawal deal and we find a group of people less trusted than estate agents and politicians!
-
The Perils of Perception 2018
37-country study highlights global public’s misperceptions about crime and violence, sex, climate change, the economy and other key issues.
-
The Behavioural Science of CPG: Disrupting the customer experience
One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.
-
Concern about Brexit continues to climb and worry about crime rises to a seven-year high
The Ipsos Issues Index for November 2018 shows sixty-two per cent of Britons see the EU and Brexit as one of the biggest issues for Britain, while concern about crime has risen by ten points since last month.
-
Majority of Britons believe not enough is being done to meet infrastructure needs
Findings from the latest Global Infrastructure Index survey conducted by Ipsos in partnership with the Global Infrastructure Investor Association (GIIA).
-
What the Nike campaign tells us about the risks & rewards of taking a stand
Nike's advertising campaign featuring Colin Kaepernick – a man described by the New York Times as “perhaps the most divisive American athlete of his generation” – is one of the most contentious examples of corporate activism in recent memory. What lessons can corporate communicators draw from the company speaking out on a ‘hot button’ issue, and how does this affect corporate reputation?