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Protecting audiences in a converged world
Ofcom commissioned Ipsos to conduct new audience research to understand attitudes towards content regulation; and how far, and in what ways, the public expects it should be protected in a world where content can be accessed in such a broad range of ways.
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London 2012 - ignoring the guerrilla in the room
A guerilla marketing campaign could be a success at the London 2012 Olympic Games, but make sure you've read all the rules, writes Jonathan Weeks of Ipsos Marketing in Brand Republic.
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Ipsos Global @dvisor Wave 27: Cyberbullying
One in ten (10%) British parents say their child has experienced cyberbullying according to new research from Ipsos released today.
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Economist/Ipsos January 2012 Issues Index
The first Economist/Ipsos Issues index of 2012 shows that concern about the EU/Euro has increased and it has returned to the list of the top 10 issues facing Britain
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Nuclear Energy Update Poll
The latest face-to-face survey of the British public by Ipsos shows that public support for nuclear energy has bounced back strongly since its June 2011 low point in the wake of the Fukushima incident in Japan in March.
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Survey of Muslims for Queen Mary University
A survey of Muslims living in Bradford and East London with the intention of understanding pre-radicalisation.
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The loyalty equation: usability vs. visibility
With new technologies meaning that loyalty schemes can be embedded further and further into our lives, how far is too far? Fiona Moss writes for The Grocer.
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Support for devolution across Britain is growing as `national' identity outweighs feelings of `Britishness'
Mark Diffley explores "Britishness" and what this means for devolution and calls for Scottish independence
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Smartphone advertising: form, functionality and brand
Louise Brice of Ipsos ASI in Campaign magazine blogs on Smartphone ads - who are the winners?
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What does it mean to be British?
The public can see how Britain has changed in sixty years, but we seem less sure about what it means to be British in the present