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Ipsos Research Highlights - March 2020
This month's Ipsos Research Highlights includes Government satisfaction improving, concern about isolation and travel bans and a drop in consumer confidence as coronavirus impacts everyone globally.
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Signals #2: Understanding the Coronavirus Crisis
The second edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.
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Six in ten Britons think it is unacceptable to bulk buy due to coronavirus concerns
One in five Britons find it acceptable to bulk buy personal hygiene products amid coronavirus pandemic while a majority think it’s unacceptable to bulk buy at all.
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Coronavirus & behaviour change: What does it mean for brands?
As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.
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Navigating the 'too much information' age
In a world of constant data flow, how can you avoid the pitfalls of trying to analyse too much? Ipsos's latest white paper explores the shift towards digital-first approaches in order to find out not just more, but what's more important.
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Media Choices: Is it all getting a bit OTT?
With an increased number of OTT (Over The Top) services comes a wealth of opportunities and challenges for broadcasters. Our new OTT measurement solution helps us to assess which services are appealing most to streamers.
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Ipsos Update - March 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world, with topics including Coronavirus, perceptions of death, creative advertising and global trends.
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Climate fears, wealth inequality and data worries: 12 findings from Ipsos Global Trends
In a period of polarisation, concern about the environment unites us all, according to Ipsos Global Trends 2020 - our survey of more than 22,000 people.
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Young Investors – risk takers or cautious consumers?
Ipsos Research Assistant, Matt Franks, investigates the investment products that young investors favour and whether they are more risk assertive than previous generations.
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The Power of You: Why distinctive brand assets are a driving force of creative effectiveness
In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.