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What can Twitter's reaction to the UK autumn statement tell us?
Steve Ginnis of Ipsos and Carl Miller of Demos write in the Guardian on our analysis of tweets during Chancellor George Osborne's autumn statement.
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The Northern Ireland Cohort for the Longitudinal Study of Ageing (NICOLA)
The Northern Ireland Cohort for the Longitudinal Study of Ageing (NICOLA) study has been commissioned by the Centre for Public Health at Queen's University, Belfast and the interviews will be conducted by Ipsos.
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Trends in China's Automotive Component Manufacturing Industry
In this report Ipsos Business Consulting look at the market drivers, manufacturer overviews and intellectual property issues within the Chinese automotive component manufacturing industry.
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The future of streaming content: What role will advertising play?
In his newest Blog MediaCT's Elliot Whitehead talks about streaming services continuing their success stories and how advertisers have gotten involved.
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Ipsos Research Highlights - October 2014
Download the latest monthly research highlights and findings from Ipsos on business, politics, the economy, marketing, communications and society.
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Can research match the new marketing model?
Jane Bainbridge of Research Live looks at the arguments posed at the recent Ipsos ASI event.
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The Top 20% - exploring the behaviours and attitudes of the affluent
The affluent are a diverse group with different spending habits and lifestyles, who were largely unaffected by the recession. This report gives a flavour of their lives, from banking to technology, travel to health, dispelling some of the myths commonly associated with this group.
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Communication in the connected age
In this paper Ipsos ASI gives our point of view on why we believe simplicity is essential to brand success in the connected age, and why brands that have simplicity of purpose and communications will be the ones that succeed.
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Show me the E-money: Technology makes controlling money a pleasure not a chore
The rise of Bank of Me: Ipsos Marketing pan-European research for MasterCard reveals that, far from being a chore, people like monitoring their money - and women have power over the purse strings.
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Ipsos Connect Tech Tracker Q3 2014
Ipsos Connect's Tech tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.