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Black Friday: Still the superhero of the shopper’s year?
Looking ahead to Black Friday, which falls on November 29th this year, our new white paper takes us on a tour of the history of the prominent shopping event, setting out new challenges and how retailers can overcome them, as well as thoughts on the future of Black Friday.
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Innovation Through the Consumer Lens | Webinar
Following our Innovation Through the Consumer Lens webinar you can now access the slides and recording of the presentation.
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The Future of Mobility - Autonomous, electric and shared
Our new paper explores the latest consumer thinking around the three main mobility trends, their impact on the automotive industry, and what this means for the future.
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Ipsos launches Ipsos.Digital, its fully automated research platform
The new Ipsos.Digital platform offers clients fast, simplified access to global research capabilities and insights.
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Ipsos Update - November 2019
This month's edition of Ipsos Update features recent Ipsos research and thinking on mental health, Black Friday and retail trends, brand-building and climate change.
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Don’t throw the baby out with the general insurance bath water
Britain’s home and motor insurers are coming under heavy criticism following the release of the FCA’s much-anticipated investigation into the sector. Jamie Talmage looks at how customers and insurers might respond.
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Ipsos Research Highlights - October 2019
This month's Ipsos research highlights include net satisfaction with how the government is running the country now stands at minus 67, the public are still divided on Brexit and we explore how British attitudes to moral and social issues have become significantly more liberal.
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Packaging Perfection | Webinar
Following our Packaging Perfection webinar you can now access the slides and recording of the presentation.
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Ipsos Update - October 2019
This month's edition of Ipsos Update features recent Ipsos research and thinking on trust, customer experience, populism and nativism and our new edition of Flair South Korea.
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Beyond Price Promotions
In this new white paper, we encourage marketers to design new and effective sales strategies that are not focused on price. Instead, behavioural science concepts can be used to “nudge” consumers at the point of sale.