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Ipsos and Demos/CASM call for better ethical standards in social media research
Ipsos and Demos call for better ethical standards in social media research in a new report published today, which finds just 38% of the public are aware their social media posts are potentially being analysed for research projects.
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Blog: Can social media really be the future for Jeremy Corbyn?
Steven Ginnis, head of digital research at Ipsos Social Research Institute writes for Huffington Post about the reaction of the Twittersphere to Jeremy Corbyn's first Labour Party conference speech as leader.
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Blog: Measuring employee engagement in digital times
We’ve seen a digital revolution in recent years, but what impact has that had on employee research so far? JB Aloy, head of employee research at Ipsos, discusses why we should be cautious about applying some of the latest digital developments, in the Institute of Internal Communication magazine.
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Plus ça change, plus c'est la même chose...
Andrew Green, Global Head of Audience Measurement for Ipsos Connect, asks whether digital views are a more precise measure for ads than traditional forms of audience.
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The road to representivity
The rise of social media has profound consequences for those that research society to understand how it works. This paper is about trying to research social media in ways that both represent social media users, and also possibly wider society.
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Employee well-being and motivation in the digital era
The tenth Edenred-Ipsos Barometer of "Employee well-being and motivation in Europe" covered 14 countries this year, with a focus on the digital workplace.
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Is the tide turning for streaming services?
In the blog Ipsos Connect’s Elliot Whitehead talks about streaming services and the challenge of offering extra value to subscribers.
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Dave and Ed vs Zayn and Kim K... who are the social media winners?
New research from Ipsos indicates that during the 2015 General Election, politics has (mostly) won the social media battle against entertainment news stories.
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Consensus but not action: the debate around skills
Much has been made of the shortage of workers with skills in key areas, especially technical expertise. Hannah Merritt asks if MPs and candidates really grasp the issue.
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Will this be the social media election?
Will this be the social media election? Michael Granleese explores the relationship between politicians and the media.