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Making an experience real
As more Virtual Reality (VR) content is produced, Neil Stevenson has been pondering a simple question: What makes 'good' VR content good, exactly?
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Hooray. The client 'worm' is finally turning
We are now deploying a new generation of multi-sensor tracking devices for our Out-of-Home Audience Measurement contract with Route.
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Engaging the public in STPs: lessons from the past
With Sustainability and Transformation Plans (STPs) drafted and some areas starting to publish their plans, attention is swiftly turning to their implementation, writes Kate Duxbury.
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Big Data and Machine Learning: where are we heading to?
Leo Cremonezi's thoughts on the potential of the marriage between big data and machine learning.
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Global study shows potential for more political uncertainty ahead
A major new Ipsos survey across 22 countries paints a picture of a global public feeling left behind by the traditional system of politics and government, which in several countries translates into high levels of support for a strong leader willing to break the rules.
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Smile, you're on camera
We already know the mood people are in affects their spending, but facial coding technology is pushing emotion-led marketing to a much higher level. Eleanor Thornton-Firkin, Head of Content & Creative Development, Ipsos Connect, writes for Campaign.
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In conversation with... Ben Page
Ben Page is the guest interviewee in the latest podcast from the Centre for Public Impact on the reform of public services.
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The Millennial Influence
In this paper VocaLink, following Ipsos research, continues to explore trends in millennials' current payment behaviour and how millennials see payments operating in the future.
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Fighting Fraud
Ipsos was commissioned by Vocalink to conduct research into people's attitudes, concerns and expectations regarding the usage and sharing of personal financial data to combat fraud.
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The Millennial Influence
In this paper VocaLink, following Ipsos research, explores trends in millennials' current payment behaviour and looks at how millennials see payments operating in the future.