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North Poll: Do kids believe in Father Christmas?
A Christmas poll by Ipsos has found that 83% of parents with a child aged 3 to 6 years old - but only 8% with a child aged 11 to 15 - say their child believes in Father Christmas.
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Economist/Ipsos Issues Index December 2011
Concern about unemployment continues to rise though general economic concerns remain at the forefront in our December Issues Index for The Economist
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Brand Loyalty
Sarah Phillips of Ipsos Health writes in Pharmaceutical Market Europe that, while doctors cannot be rewarded for prescribing a particular drug, there is still a lot marketers can do to promote decision makers’ engagement with a product.
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Why I'm glad that I'm not immune to the charms of advertising
Tara Beard-Knowland says that advertising plays a crucial role in pumping money into the economy by creating desire.
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Ipsos appoints senior team for new combined business in the UK
Ipsos today announced the appointment of its new client facing senior leadership team in the UK.
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Ethics in business - Attitudes of the British public
Six in ten (58%) people believe business behaves ethically, a third do not.
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Autumn Statement: The Chancellor Needs to Pull Off an Impossible Trick
Bobby Duffy writes in the Huffington Post UK that George Osborne needs to pull off an impossible trick in his Autumn Statement today.
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Britain sees largest drop in economic confidence among major European economies
Just 11% of Britons describe Britain's current economic situation as good, a decline of 6 percentage points on the previous month according to Ipsos' Global @dvisor survey conducted in 24 countries.
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Labour increase lead amid economic gloom
Reuters/Ipsos: Labour have increased their lead over the Conservatives while 58% of people think the economy will worsen in the next 12 months.
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Sharp fall in confidence amongst business leaders
The continuing Eurozone crisis has caused a sharp fall in confidence among senior business leaders according to Ipsos research for the CBI.