Search
-
Creativity in Qual
Simon Riley, Research Director at Ipsos, talks about the Creativity in Qual and presents a personal list of forms of creative collaboration.
-
Ethical purchasing squeezed by recession, but companies will continue to invest in company responsibility (CR)
As the economy continues to dominate public concerns, Ipsos research shows that the importance of company responsibility in people's purchasing has declined sharply this year.
-
Media usage continues to grow amongst Europe's Business Elite
Four out of ten of Europe's Business Elite read one or more of the region's international publications according to a new survey by Ipsos MediaCT
-
What do we really feel about the GB Retail Banking industry?
Ipsos Loyalty research looks into current views of the retail banking industry. The report includes feelings around fairness, blame for the credit crisis, financial engagement and future behaviour in the industry.
-
Moving towards a legal digital film market
This thought piece considers the twin
challenges faced by the film industry in needing to cut off illegal file sharing sites, whilst developing compelling official digital models to act as credible alternatives to
pirate sites. -
Can You Hear Me
Corporate reputation should be an integral part of your marketing strategy - ignore it and your brand voice runs the risk of not being heard.
-
American and British Consumers Are Highly Receptive to Smart Grid Technology Concept
A recent study gauging U.S. and UK consumer awareness and attitudes towards Smart Grid Technology found that while most were previously unfamiliar with Smart Grid technology, once exposed to a description of Smart Grid Technology, respondents in both countries were receptive to the idea of Smart Grid.
-
The Ipsos Global @dvisor
This second edition of the Ipsos Global @dvisor deals with how the disruption caused by the economic crisis is affecting the financial and CPG insdustries; and how it is precived by citizens around the world.
-
Want to cut public spending? Spend more on advertising!
"Want to cut public spending? Spend more on advertising!" presents how governmental communication campaigns in the UK proved more cost-effective than getting regulations tougher.
-
Ben Page Appointed Chief Executive of Ipsos
Ben Page, leader of Ipsos's public sector practice, will be the next chief executive of Ipsos in the UK and Ireland, Ipsos Group SA announced today.