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Clicking With Confidence This Christmas
DTI campaign shows that Internet shopping is safer than you think
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Election Campaign Marketing and Impact
The public's judgments of the parties and leaders plus impact of election campaigning
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Are You A Fashion Leader, A Wannabe Or Just Plain Annoying?
A new survey reveals that 3.4 million people in Britain change their ring tone at least once a month.
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Don't Give The Dog A Phone
Dogs have chewed almost half a million mobile phones and a staggering 700,000 phones have been lost or broken after being hurled at members of the public, according to a new survey released today.
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British Motorists Would Rather Be Smart Than Sexy
Survey examining what motorists look for when buying a car.
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What Does The Election Tell Us About Consumers?
The British General Election of 2001 surprised few in its outcome, but almost everybody was surprised by the scale of the fall in turnout. While this is primarily of concern to those in the political world, it may also have wider lessons for companies in general as case study in apparent failure in marketing. In a paper delivered at the Research Show on 2 October 2001, Jessica Elgood and Roger Mortimore of MORI's Political Research team drew on a wide range of polling data surrounding the election to draw lessons from the election. Most of the data is set out, and discussed in detail, in Sir Robert Worcester and Roger Mortimore's newly published book on the election, Explaining Labour's Second Landslide (Politico's Publishing, 2001).
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Online Information Sources Replace Traditional Media
Survey exploring preferences of IT decision-makers for online or print news sources.
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Factors Influencing Law Firm Selection
A MORI survey has revealed the major factors influencing some of Europe's biggest companies in their decision to select a law firm for the first time. Decisions are heavily swayed by the ability of a firm's individual personnel, as well as the technical abilities of the firm. These are the top selection criteria given by the in-house lawyers who participated in the poll.
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Politics On The Canvas(s)
The first question that everybody was asking themselves after the general election result came through was why the turnout was so low. There has been plenty of discussion of the question since, culminating last week in the publication of the Electoral Commission's first report on the election, which among other sources draws on two MORI surveys for the Commission. [Attitudes to Voting and the Political Process]