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Ipsos MediaCT and Zokem launch M3
Ipsos MediaCT and mobile measurement company Zokem team up to provide smartphone and tablet usage data to UK clients through M3.
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Why we connect (part 2)
In this second blog update, Tina Mermiri, from Ipsos MediaCT, looks at who connects to the internet, and why.
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Why we connect
With approximately 80% of all adults in the UK accessing the internet in Q1 2011, several questions are raised regarding not only who connects, but why.
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The nation's app-etite for new ways of reading
Are the British hungry for new ways of consuming newspaper and magazine content? Dawn Collis, Director at Ipsos MediaCT, analyses the latest data released by the National Readership Survey (NRS).
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Tablet Ad Formats Study
Together with the IAB Ipsos MediaCT investigated which kind of advertisment got consumers most engaged on the tablet.
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Smartphones on the rise - but for how long?
Last year saw a surge of activity surrounding the smartphone industry. That was in 2010 - has this changed at all in 2011?
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The Road to Digital Success
What do we know today about what characterises the most effective digital advertising?
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A Guide to getting the best out of your Segmentation Analyses
A good segmentation study identifies and profiles promising target markets so that you can reach them with optimal marketing mixes.
The purpose of this paper is to provide a step-by-step guide to best practice in developing meaningful and relevant segmentation solutions. -
Crossing the Digital Radio Divide
John Carroll, Senior Director at Ipsos MediaCT, provides a status report on radio's progress towards a digital Britain.
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Do They Know It's Christmas? DAB radio listeners do.
The 'Christmas Effect' - the number of DAB radios bought over the festive period is indicated in the first quarter of RAJAR data each year. Quarter 1 2011 is no exception, in fact there has been a larger increase this year than in the last few Christmases.