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Pharma’s patient-focused missions more important than ever
Today at the eyeforpharma Philadelphia conference, The Aurora Project announces the release of its 2nd Annual Patient-Centric Benchmark Survey.
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Most global consumers are intrigued by the idea of self-driving cars
Participants are most likely to view self-driving cars as making the driving experience more luxurious and comfortable.
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Understanding local expectations and safeguarding your 'licence to operate' in the extractive industries
As extractive companies explore new geographies in order to satisfy growing and changing demands, the challenges to their reputation and licence to operate will become ever harder to predict. Understanding the local context, tracking emerging issues, addressing stakeholder expectations and measuring progress will be ever more vital to success.
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Trust: a crucial line of code when applying Artificial Intelligence to Healthcare
Trust and reputation are essential considerations for companies seeking to deliver AI technology in healthcare. It is vital to demonstrate transparency, and have meaningful engagement with the influencers that help shape public opinion, as well as the stakeholders that are instrumental in determining the regulatory response to new uses of personal data.
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A review of survey research on Muslims in Britain
A new report by Ipsos brings together and analyses research from various sources and explores the attitudes of British Muslims as well as the views of the public towards Muslims.
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Ipsos Research Highlights - February 2018
Ipsos's Research Highlights for February 2018 includes Scotland Perils of Perception, a rise in public concern for the NHS and the most popular Royals.
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Decline in trust sparks call to action for Scottish third sector
Measuring public trust in charities on behalf of the Scottish Council for Voluntary Organisations (SCVO).
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How trust and corporate reputation will affect the roll-out of Open Banking
Open Banking may deliver the envisaged sea change in the financial services sector, but trust will be a big factor in determining who will take advantage of the opportunities.
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Drug pricing controversies are here to stay – what do consumers think?
Drug pricing has long been a key reputational issue for the pharmaceutical industry in the eyes of consumers. In light of recent media coverage of this issue, it is unlikely that perceptions are going to shift any time soon. However, many senior stakeholder groups are positive about the future of Pharmaceuticals.
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Show me the money
In a highly private topic matter tied up in the desire to project a certain self externally, untangling the complexities of financial management from the cultural eco-system it sits within has never been so important. Using two ethnographic case studies, we reveal the differences between what we say we do, and what we actually do.