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Half of Brits think there are more advantages to being a man than a woman
A new global study by Ipsos, in collaboration with the Global Institute for Women’s Leadership at King’s College London and International Women’s Day, investigates global attitudes towards gender equality and men's role in its achievement.
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A world apart? Brits have grown more positive about immigration
A new global study by Ipsos for the BBC Crossing Divides series highlights that almost half of Britons think that political divisions pose more of a danger to society than they did 20 years ago.
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A world apart? Global study for the BBC Crossing Divides season
A new global study by Ipsos for the BBC Crossing Divides series highlights that people are split over whether differences in political opinions in their country are healthy or dangerous for society.
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Men are not emasculated by caring for children
In collaboration with the Global Institute for Women’s Leadership at King’s College London and International Women’s Day, Ipsos finds that the majority of British men no longer see childcare as the preserve of women.
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Ipsos Update – March 2019
March’s Ipsos Update presents our latest research on the future of the global population, ageing and attitudes towards automation. We also introduce new white papers on mothers in Asia, Japanese society and brand-building advertising campaigns.
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Finding Your Voice
Voice technology is increasingly popular, but do brands know what consumers want from voice? We partnered with the IAB UK to decode the technology and help brands make the most of voice opportunities.
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Global study finds high levels of concern about ageing
Ipsos’s new global study, conducted in partnership with the Centre for Ageing Better, a charity funded by an endowment from The National Lottery Community Fund, illustrates the attitudes to ageing across 30 countries.
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Keeping it fresh: being on trend in food and drink
This paper will look at how five macro trends – which are shaped by consumers’ views on life and perceptions of the world that surrounds them – can provide inspiration for innovation.
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Ipsos Update – February 2019
February’s Ipsos Update presents our latest research on global predictions for 2019, personal data and childhood obesity. We also showcase new white papers on sustainable packaging, ‘lead users’ and China’s affluent consumers.
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The third moment of truth: Why sustainable packaging became a corporate necessity
As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability.