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Brand Activation Tracking
Connecting brands with people in a meaningful way to ensure sustainable business growth.
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Cyber Security: Filling the gaps in the fence
Researcher Daniel Pedley gives an insight into UK businesses' priorities and confidence on cyber security.
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On the Move: Measurement for Out of Home Advertising
The changing dynamics of a modernising medium and how to get more from Out of Home (OOH) advertising.
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Customer Experience is Everyone’s Business
Customer expectations are higher than ever before, so why aren't more UK businesses taking the role of delivering an exceptional Customer Experience seriously?
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Mind the gap: Why what a brand promises and what it delivers matter
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
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Community Compensation Fund Social Research
The Department for Transport commissioned Ipsos to explore public and business attitudes towards a proposed Community Compensation Fund at an expanded Heathrow airport.
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What's next for General Insurance?
While customers still lack engagement and providers risk huge losses with new-customer deals, there is change afoot in the general insurance sector. Jamie Talmage examines our latest research into the industry and the advantages of switching focus from price to value.
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Bank branch closures: a communications conundrum
Bank branch closures remain a major issue for banks, with changing financial habits and the threat of new competitors set to exacerbate the problem in years ahead. So what should a bank consider before closing a branch, and how could it affect its reputation?
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Public attitudes to animal research in 2018
This Ipsos report presents the findings of a 2018 survey commissioned by the Office for Life Sciences to understand current public awareness of and attitudes towards the use of animals in research.
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Practical Ethics in Social Media Research: The greatest good for the greatest number?
The amount of social media data readily available to anyone inclined to look is staggering. This raises important questions about the principles around analysing individuals’ data. What can be done to ensure social media data research is as conscientious as it is revealing?