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The impact of Universal Credit
Research Director, Caroline Booth discusses our work with the Social Market Foundation and Iain Duncan Smith's new Universal Credit.
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The Brits' approach to innovation - our understated nation
In this year of celebration Britain has the opportunity to showcase its innovative spirit, writes Jennifer Fisher of Ipsos Marketing in Brand Republic.
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Mass vs. Class
Tara Beard-Knowland of Ipsos ASI asks if luxury brands can tell their story to the masses without diluting their brand equity.
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Can Johann Lamont reverse Labour's decline in Scotland?
The new Scottish Labour leader has to define her vision for Scotland's future, and fast, as she prepares to help her party defend control of Glasgow City Council
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Why seasonal advertising this year just doesn't have that X-Mas factor
In Campaign magazine, Deborah McCrudden, COO of Ipsos ASI looks at the hits and misses of this year's Christmas ads.
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The changing face of media consumption
UK consumers are increasingly moving away from purchasing physical products and instead turning to the internet, write Gavin Sugden and Tom Cross in Brand Republic.
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Steve Jobs fact #65
Louise Brice of Ipsos ASI writes in Media Week on Steve Jobs as a brand guardian at Apple and how a single minded vision, delivered across platforms, is the key to successful advertising.
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The perils of being a repertoire brand
Repertoire brands have it tough, but they can succeed if they stay mobile and memorable, writes Jonathan Weeks in Brand Republic.
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How the Business Elite use digital
With almost a third of top executives using tablets such as iPads, the business elite remains ahead of the curve in their adoption of technology and media consumption habits.