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Mass vs. Class
Tara Beard-Knowland of Ipsos ASI asks if luxury brands can tell their story to the masses without diluting their brand equity.
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Can Johann Lamont reverse Labour's decline in Scotland?
The new Scottish Labour leader has to define her vision for Scotland's future, and fast, as she prepares to help her party defend control of Glasgow City Council
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Why seasonal advertising this year just doesn't have that X-Mas factor
In Campaign magazine, Deborah McCrudden, COO of Ipsos ASI looks at the hits and misses of this year's Christmas ads.
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The changing face of media consumption
UK consumers are increasingly moving away from purchasing physical products and instead turning to the internet, write Gavin Sugden and Tom Cross in Brand Republic.
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Steve Jobs fact #65
Louise Brice of Ipsos ASI writes in Media Week on Steve Jobs as a brand guardian at Apple and how a single minded vision, delivered across platforms, is the key to successful advertising.
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The perils of being a repertoire brand
Repertoire brands have it tough, but they can succeed if they stay mobile and memorable, writes Jonathan Weeks in Brand Republic.
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How the Business Elite use digital
With almost a third of top executives using tablets such as iPads, the business elite remains ahead of the curve in their adoption of technology and media consumption habits.
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The Business Elite want digital and traditional media
The latest Business Elite Europe survey has revealed that the most successful and influential business leaders are increasingly accessing media content through digital platforms, though not at the expense of traditional means.
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Business Elite Asia
With considerable spending power, despite the recession, the Business Elite in Asia have been been helping to lead many industries out of the recent economic slowdown.