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The UK CX Report 2023
The new ‘UK CX Report’ in conjunction with Engage media gives a comprehensive analysis of the current challenges that impact customer behaviour.
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The future of AI in public services
AI has the potential to automate repetitive tasks and enhance efficiency in our public services. Using insights from Ipsos research and an interview with Dr. Jonathan Bright from The Alan Turing Institute, Daniel Cameron and Reema Patel identify different types of AI technology and their applications in the public sector. However, they also explore the challenges such as bias, lack of transparency, data privacy, and the broader social impacts facing the use of AI in this capacity.
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The future of the NHS
The NHS is currently facing significant pressures due to various challenges which will further escalate in the future if unaddressed. Additional funding and evolving NHS services are necessary remedies, as are the greater use of technology and measures to retain staff. But it’s also important to take action on areas outside of the NHS’s control like social care and the social determinants of health. Policy-making for the NHS should adopt a long-term approach, grounded in evidence and incorporating the perspectives of patients, the public and NHS staff in a meaningful way, to ensure that long-term investments are sustainable.
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The future of the UK workforce
Future public services should enable people to develop skills and change career mid-life to meet the economy’s skills needs. Many people would change career and retrain but don’t know how. We discussed with Fiona Aldridge, Head of Insight at the West Midlands Combined Authority, how the WMCA Trailblazer devolution deal offered an opportunity to design solutions to integrate skills, employment, and careers services, and target funding at regional skills gaps. However, there remain national challenges for the devolution model to meet skills needs.
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The future of public services
Public services matter. Many tell us that the parties' policies on these issues are very important in helping them decide how to vote. However, Britons are feeling pessimistic about the future and the government's ability to improve public services. As parties draft their manifestos ahead of the much-speculated next general election, they will need to balance the current restraints of the public purse with an urgent need to start planning for these inevitable challenges that face the public sector.
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Debating Responsible AI: The UK Expert View
New research from Ipsos delves into the pressing issue of responsible artificial intelligence (AI) with insights from 10 distinguished UK experts.
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Unilever Creators Study, August and September 2023
New research, carried out between August and September 2023 for Unilever, unveils a growing appetite and interest amongst creators in posting more sustainability content. However, creators need help to build their confidence and knowledge of the intertwined ESG space.
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Conversations with AI Part II: Unveiling AI quality in qualitative workstreams
In this white paper we explore how generative AI can be used within qualitative research.
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People more likely to think their education system is poor than good
The first edition of the Ipsos Global Education Monitor looks at people’s attitudes to education and teaching, including a special feature on the role of AI in the classroom.
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Very Human Reactions to AI – The impact of cultural expectations and what this means for brands
New thinking from Ipsos, unpacks how brands can implement Generative AI solutions in a way that is authentic, trusted, and brings value to consumers.