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Beyond Binary – Communicating With Gen Z
The Ipsos Corporate Reputation team were recently joined in a round-table discussion at The Ivy in London with 12 leading corporate communicators, to explore the implications of our recent Gen Z research.
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How brands can align themselves with local sentiment
As consumer tastes shift towards local, artisanal goods, established corporate brands need to understand the appeal of such products, and how they can more closely align themselves with consumer values.
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Black Friday: Shifting its Centre of Gravity
Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?
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Understanding Society: Tomorrow's Business
Perhaps even more so than normal, the state of the UK economy is of critical importance to our country’s researchers, policymakers and practitioners. It has never been more important for central Government to engage with businesses to deliver its Industrial Strategy, improving the UK’s productivity and coordinating its departure from the European Union.
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Evaluation of the Help to Buy Equity Loan Scheme 2017
Help to Buy continues to play an important role in building consumer and developer confidence across the market.
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Energy sector reputations: time to power up?
The energy sector has an image problem. From domestic suppliers to international oil and gas companies, firms face an uphill struggle to be viewed in a more positive light by a wide range of their stakeholders – as issues around the environment, along with pricing concerns, shape perceptions amongst consumers, regulators, and the media.
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British consumers have mixed confidence about national economy
Latest results from the Ipsos Global Advisor Economic Pulse survey show that consumer confidence in Great Britain’s national economy hasn’t changed since last month, and is above the average across the last eight years, but that on other metrics Britons are less confident.
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8 in 10 GB adults own a smartphone
Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Ipsos Research Highlights - September 2018
Ipsos's Research Highlights for September 2018 includes a continued lack of confidence in party leaders, our reactions to fake news, the launch of Perils of Perception and attitudes towards the proposed opt-out system for organ donation.