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8 in 10 GB adults own a smartphone
Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Ipsos Research Highlights - September 2018
Ipsos's Research Highlights for September 2018 includes a continued lack of confidence in party leaders, our reactions to fake news, the launch of Perils of Perception and attitudes towards the proposed opt-out system for organ donation.
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The Secret to Unleashing a Disruptive Brand? Stop Being a Victim
This report explores how to survive in a transforming market and handle the changes disruption brings.
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From products to experiences: Why Customer Experience matters in CPG
It's not new to suggest digitisation has changed the makeup of the retail industry and, in extension, how retail experiences are judged. However, the digital economy also presents new opportunities for consumer packaged goods manufacturers to bypass retailers entirely. Can the revolution in the CPG supply chain mean an evolution of customer experience?
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Global views on healthcare in 2018
In our new Ipsos Global Advisor survey, Britons are most positive globally about their healthcare system and - with Spain - have the highest confidence that they get the best treatment.
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Private Renters’ Customer Journeys: qualitative research for Which?
Ipsos publishes in-depth qualitative research exploring the customer experiences of households renting privately for Which?
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2 in 3 adults in Britain use social media
Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Mystery shopping in the luxury industry
In this paper, three highly experienced mystery shopping experts share their knowledge and opinions on different aspects of mystery shopping in the luxury industry and how it is a vital ingredient in a holistic Customer Experience strategy.
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New research shows customer experience top reason consumers choose a brand
Ipsos and Medallia join forces to examine consumer expectations of customer experience with brands across industries, age and region
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A wasted opportunity
The obstacles and hurdles faced by manufacturers, retailers, councils and consumers in the war on food waste and recycling are complex. With current urbanisation and population growth rates, the global waste generation is estimated to rise to 2.2 billion tonnes by 2025.