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The mobile phone comes of age
As mobile phone technology continues to improve, the mobile phone industry also has the opportunity to strengthen the power of mobile advertising, which has gained momentum over recent years.
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Three in four British adults are online
Recently published data from the National Readership Survey (NRS Jan-Dec 2010) tell us that three quarters of the adult 15+ population of Great Britain have accessed the internet in the past 12 months.
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ABC research gets a backstage pass to viewers' living rooms
ABC and Ipsos OTX MediaCT conducted experimental research live during the Oscar telecast using downloaded mobile apps to get a peek at how viewers were reacting to the show.
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Sony games well positioned in 2011
The Playstation could be in for a good year according to new research released today by Ipsos MediaCT and Future Publishing.
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Few know Harry Potter film effects wizardry developed in the UK
Few know Harry Potter film effects wizardry is developed in the UK, and most misjudge the subjects needed for a career in designing visual effects or video games according to Ipsos research conducted for NESTA.
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The snow helps boost local radio listening
RAJAR figures for Q4 2010 indicate an increase in radio listeners, however each one listens for shorter periods.
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TV on alternative platforms
The technological advances of recent years have brought about significant changes in how we can choose to access video content. They have given us the ability to timeshift and create our own viewing libraries, to choose between downloads and live streaming online, and to access on-demand programming both online and through the TV set.
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Business leaders show overwhelming support for the Coalition and cuts
Ipsos's Captains of Industry survey shows a massive 89 per cent of UK business leaders agree that the government's policies will improve the state of the British Economy.
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Ipsos Business Review of the Year - Green Shoots or False Dawn?
Our End of Year Business Review looks back at a mixed year for businesses, and explores the trends businesses should look out for in 2011.
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Examining the Safety of Children Online Across Europe
The EU Kids Online Project based at the London School of Economics and Political Science launch their report today detailing new and important evidence about children's exposure to and experience of risks on the internet. The report is based on a survey conducted by Ipsos among over 23,000 children and parents across Europe.