The mobile phone comes of age
As mobile phone technology continues to improve, the mobile phone industry also has the opportunity to strengthen the power of mobile advertising, which has gained momentum over recent years.
It is well-documented that technological advances in the mobile phone market have paved the way for dramatic developments to the mobile handset. The bulky, expensive contraption of the 1980s, restricted exclusively to calls, is now far-removed from today’s slim-line, multi-media device that so effectively supports technological convergence.
Buoyed by the initial launch of the iPhone in 2007 and subsequent high-profile upgrades, the popularity and demand for smartphones have strengthened year on year. Data from the Ipsos MediaCT Technology Tracker show that between January and November 2010, smartphone penetration increased amongst the total adult GB population (15+) from 13% to 22%. This shows no signs of slowing.
As prices of smartphones continue to fall, the population is becoming increasingly adept with new forms of technology and network offerings become more and more attractive to consumers.
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