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Vulnerable Customers – What happens when the money runs out?
In this new paper, our financial services and social intelligence experts explain the type of knowledge and research necessary to fully understand and anticipate the needs of newly vulnerable financial services customers, and how search engine data can support that.
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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
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Ipsos Issues Index: September 2020
Concern about Brexit returns to near General Election levels according to Ipsos's September 2020 index of issues concerning Britons
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Leaders of Britain’s biggest companies unfazed by possibility of Scottish independence
New analysis of Ipsos's Captains of Industry survey shows only a minority of business leaders think Scottish independence poses a significant risk to their company.
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Half of Britons support the aims of the Black Lives Matter movement
Support of the Black Lives Matter movement rises to three-quarters among people from ethnic minority groups according to an Ipsos survey for the Economist.
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Ipsos Update - October 2020
Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
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Interim results from largest COVID-19 study published
Interim results from the fourth report of the country’s largest study on Coronavirus rates of infection have been published today.
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Communicating Public Health: Conversations about the COVID-19 pandemic - Report 4
This, the fourth report of four for Future Care Capital from Ipsos, looks at some of the discussions about mental and physical health among social media users during the pandemic.
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Ipsos Political Monitor – Rishi Sunak has highest satisfaction ratings for a Chancellor since Denis Healey in 1978
Chancellor Rishi Sunak earns the highest job satisfaction ratings among the public since Labour's Dennis Healey in 1978 with a majority of Labour supporters (59%) also satisfied with him.
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“What Worries the World?”: COVID-19 is the biggest concern for the sixth successive month
Six months of data reveal how Coronavirus has shaped countries’ concerns.