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Being uncomfortable with social media
Half of businesses feel their social media skills are either below their industry average or very poor, write Ines Nadal and Tara Beard-Knowland in Brand Republic.
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The housing issue
Housing is an interesting issue for pollsters, says Ben Page, Chief Executive of Ipsos.
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The Youth of Today
Researching younger age groups has never been easy. How can we continue to engage young people in market research?
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[sp]innovation & the art of wheel reinvention
How much of what we class as innovation is a product or service that is genuinely new and transformational? Or is innovation more a matter of identifying a marketable consumer need and generating effective 'spin'?
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Twitter Goes Mobile on its Birthday
The most striking thing about the use of social media in 2012 is the normality of it for many: In the modern world people want information quickly and in an easily digestible format, and this helps to explain the growth in popularity of Twitter since its inception 6 years ago.
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Are you being served?
In our latest Big Society blog, Debbie Lee Chan reflects on how best to measure perceptions of social integration and community cohesion.
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Will your innovation sink or swim?
Don't embark on innovation without first understanding your market, writes Jonathan Weeks, director, Ipsos Marketing in Brand Republic.
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Two in five Britons don't know when St. George's Day is
A new Ipsos poll for Channel 4 explores attitudes towards immigration, barriers to being British and test the public with a mock citizenship test
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The Value of Biometrics
Partnering biometrics and conventional research can increase our understanding of what makes powerful creative work, writes Keith Glasspoole of ASI in Brand Republic.
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London 2012: Olympic sponsors score low recognition
With six months to go until the London 2012 Olympics starts, the benefits of being an Olympic sponsor have yet to be realised says a new Ipsos poll.