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The Buzz of the 2011 Radio Festival
Radio expert Andy Haylett on the successful 2011 Radio Academy Radio Festival.
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High Earners' Attitudes to Pay
This qualitative study investigated the views of some in the top 1% of UK earners, through an online focus group and five in-depth interviews which took place in June 2011.
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Home Truths
Research Director, Ben Marshall, looks at the issue of housing and the possible political implications.
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The Entertainer: Youth and Advertising
Tara Beard-Knowland writes in Campaign about young people and how they interact with media, technology, advertising and brands.
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The Old... and the New: The Great British Royal Wedding
Ipsos and Techneos combined traditional polling, social listening and a smartphone application to provide a compelling 360-degree view Brit's experiience of the Royal Wedding between Prince William and Kate Middleton.
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Social Media & The 2011 Scottish Parliament Election Campaign
Twitter, blogs and other social media have created a public forum for exchanging views and information. This report discusses the role of social media in the 2011 Scottish parlimentary election campaigns.
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The issues facing media research
John Carroll, Ipsos MediaCT Senior Director and Chair of the Media Research Group (MRG) on the issues facing media research and why the research industry needs to experiment to achieve change.
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Why brands need a social media reality check
Tara Beard-Knowland of Ipsos ASI writes for Campaign Magazine on the theories about the potentially exponential power of social media - and the reality check needed by brands and advertisers
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Social networks: size isn't everything
Ipsos MediaCT's latest Social Heat index reveals that engagement across social media platforms is not related to audience size and Twitter means more for businesses than Facebook.
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Different Worlds - The New Consumers
The end of summer: our summer business review brings together all our recent thought pieces, with an introduction by Chief Executive Ben Page.