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General Election 2010 - An Overview
Now that the dust has finally settled on the 2010 election Ipsos has developed an overview of the polls, the results and the big issues that affected the outcome.
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Ipsos Election Polls
With almost all the results counted, the results of the 2010 General Election closely mirror the predictions in Ipsos's final week polling.
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Ipsos Final Poll
Ipsos's Final Election Poll for the Evening Standard indicates that the UK may be on course for a hung parliament, with the Conservatives the largest party but short of an overall majority.
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Ipsos on... Young People and Anti-Social Behaviour
The issue of anti-social behaviour amongst the young is a massive issue in Britain at the moment. In his final video podcast before the Election, Ben Page explains that the higher the proportion of young people in an area, the greater the concern by those who live there.
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Thought Leadership from Ipsos Health
Ipsos Health examines the major events in 2010 that will have a long term effect on the pharmaceutical market, including reform of the US system and a potential change of government in the UK.
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Reuters Marginal Constituency Poll - Wave 5
The last of our polls in key marginal constituencies, Ipsos's new poll for Reuters suggests that the Conservatives are inching towards a majority with a 7% swing from 2005 in these key battleground constituencies.
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Clegg will hold balance of power
Sir Robert Worcester predicts a hung parliament thanks to the surge in support for the Liberal Democrats following the leaders' debates.
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The Leaders' Debates: The Final Verdict
Throughout the Leaders' Debates the Ipsos Worm has given a unique insight into how the public responded to what was said. Our final analysis examines what lessons can be learned for the future.
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The Ipsos Worm Explained
For all three debates, Ipsos has measured the reaction of undecided voters to what each leader says. The Today Programme has now used this data to create the best and worst possible political speeches.
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Reuters Marginals Constituency poll - Wave 4
The fourth of our polls in key marginal constituencies shows that with a week to go before polling day, almost half of voters say they may still change their mind.