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There is an app for that: How apps can add extra value to the world of music
Elliot Whitehead explores the different ways in which apps can help add value for consumers, brands and artist in the music industry.
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House prices: how good are people at predicting what's going to happen?
Ben Marshall analyses what five years of our Halifax Housing Market Confidence Tracker tells us about how good the public are at predicting future house prices.
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Oscar Wilde and media buying
Andrew Green, global head of audience measurement for Ipsos Connect, echoes Oscar Wilde in his latest blog on The Picture of What You Should Pay.
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Six mega trends in TV
From real-time optimisation, to storylines that progress across different screens, Ipsos Connect's Beckie Goodfield in Mediatel examines the game-changing developments for TV and its advertising.
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Branded Content: Emperor's New Clothes or the Future of Marketing?
Content is the touchpoint du jour for more and more marketers. In this thought piece Ipsos Connect's Eleanor Thornton-Firkin explores the framework for successful branded content and resonance with people for the content, platform, and brand.
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The Truth, The Whole Truth and Nothing But the Truth
In a world where we can watch TV and read newspapers across a host of devices, Andrew Green, Global Director of Audience Solutions at Ipsos Connect, writes about how we can measure all this complexity.
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Dead Trees and the Death Narrative
Andrew Green, Global Head of Audience Solutions, Ipsos Connect, blogs on the so-called ‘death narrative’ – the notion that printed newspapers (the ‘dead tree’ editions) will eventually disappear.
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The Future is Hybrid
Andrew Green blogs on the future of audience measurement and research in a multi-screen streaming TV landscape.
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Plus ça change, plus c'est la même chose...
Andrew Green, Global Head of Audience Measurement for Ipsos Connect, asks whether digital views are a more precise measure for ads than traditional forms of audience.
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Looking backwards and forwards
Mark Diffley of Ipsos Scotland reflects on the Scottish Independence referendum one year on for Public Affairs News