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Britons increasingly blame Labour for the country's economic woes as 77% say state of the economy is poor
Those who view the economy negatively are almost equally as likely to blame decisions made by the current Labour government under Keir Starmer and Rachel Reeves (42%) as they are to blame the previous Conservative government of Liz Truss and Kwasi Kwarteng (44%).
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A delicate balance in public views of social care reform
The public is divided in its views of the balance between seeking cross-party consensus for social care reform versus delivering social care reform quickly. While 43% think the government should prioritise building cross-party consensus for social care reform, 40% think it should prioritise delivering social care reform quickly to improve care services.
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Nigel Farage is seen as the party leader who most understands the problems facing Great Britain
41% of Britons say that Farage understands the problems facing Great Britain, followed by Prime Minister Keir Starmer at 36%.
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Majority of Britons believe it is important to talk about the Holocaust, with 1 in 3 fearing lessons will be forgotten in 10 years’ time
While seven in ten (69%) Britons believe the lessons of the Holocaust are largely remembered today, 1 in 3 (32%) think they will be forgotten in ten years’ time.
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6 in 10 Britons hold unfavourable opinion of Donald Trump and Elon Musk
Majority of Britons think second Trump presidency will have negative impact on global security and political stability in other countries
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Despite low approval ratings, public prefers Starmer as PM to Badenoch or Farage
A recent Ipsos Political Pulse survey indicates that the British public still favours Keir Starmer as Prime Minister over Kemi Badenoch or Nigel Farage.
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Ipsos Almanac 2025
Our reflections on the key events, trends and surprises of 2024 and what this means for the year to come - it's the Ipsos Almanac 2025.
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Three quarters of Britons describe economy as poor, 7 in 10 expect inflation to rise over the next year
Three quarters (75%) of Britons describe the current state of the British economy as "poor", seven in ten expect rate of inflation to rise over the next year. Half (48%) say Keir Starmer’s government is doing a bad job on the cost of living, but Labour retains a slight lead over the Conservatives as most trusted on the economy overall.
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More than one in three Britons (37%) see the EU as Britain’s most important trade partner
A new Ipsos survey reveals that the British public consider the European Union to be Britain’s most important trade partner, even as the prospect of renewed Trump tariffs looms large.
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Public yet to be convinced by weight loss jabs
Amidst widespread discussions about the use of weight-loss injections such as Wegovy, Ozempic, and Mounjaro, a new Ipsos poll sheds light on public awareness, perceptions, and potential usage of such treatments.