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Airports and the Power of Advertising
What mindset are flyers in at the airport? How much of a role does shopping or advertising play in the air travel experience? Ipsos has carried out an international research project on behalf of JCDecaux to investigate the profile of air passengers, their experience with the airport environment, and their perception of airport advertising.
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2022 Annual Report for Defra sets out progress in evaluating Local NO2 Plans
Evaluation shows a change in travel behaviours leading to a reduction in emissions.
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The NHS overtakes inflation to become the biggest issue facing Britain
The February 2024 Issues Index reveals a rise in concern about the NHS to become the most mentioned important issue facing the county
Virtual Testing
Simulating realistic retail environments.
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Think global, act local – as COP28 progresses, preparations are underway for the next assessment of UK climate risks
COP28 is in full swing and even before the discussions and negotiations began, Ipsos polling data revealed that only 1% of the British public think that the global symposium will result in positive action.
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Decoding the European Mobile Wallet Evolution
The prevalence of Mobile Wallets has risen exponentially over the last two years, stemming from the rapid growth of smart-phones, technological advancements in payment acceptance, government initiatives to support a more cashless society and consumer desire for convenience and speed.
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Nationwide: Reaping the rewards of demonstrating empathy
Recent research conducted by Ipsos across numerous categories brought to light the importance of Expectations, Context, and Empathy in driving brand choice.
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1 in 4 believe global average temperatures are likely to be limited to 1.5°C higher than pre-industrial levels by 2100
One in four UK adults (26%) believe global average temperatures are likely to, or definitely will, be limited to 1.5°C higher than pre-industrial levels by 2100. In contrast, over two in five UK adults (41%) believe it unlikely.
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Seven in ten people anticipate climate change will have a “severe effect” in their area within the next ten years
And six in ten say their government is not working hard enough to tackle climate change according to an Ipsos Global Advisor poll of 31 countries.