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Nationwide: Reaping the rewards of demonstrating empathy
Recent research conducted by Ipsos across numerous categories brought to light the importance of Expectations, Context, and Empathy in driving brand choice.
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1 in 4 believe global average temperatures are likely to be limited to 1.5°C higher than pre-industrial levels by 2100
One in four UK adults (26%) believe global average temperatures are likely to, or definitely will, be limited to 1.5°C higher than pre-industrial levels by 2100. In contrast, over two in five UK adults (41%) believe it unlikely.
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Seven in ten people anticipate climate change will have a “severe effect” in their area within the next ten years
And six in ten say their government is not working hard enough to tackle climate change according to an Ipsos Global Advisor poll of 31 countries.
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Eight in ten Britons say public services have got worse over the past 5 years
The latest Ipsos Political Monitor reveals that 75% of Britons disagree that in the long term the government’s policies will improve the state of Britain’s public services
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The future of energy and climate adaptation
The UK’s climate is undergoing significant changes. Our future will be affected by unprecedented climate events with far-reaching consequences for our economy and society, and the public services that assist us. But climate change is likely to have different impacts on different communities. The challenge lies in adapting to these changes in an equitable and just manner. Public services play a crucial role in this process by working to adapt to the impacts of climate change and ensuring the necessary measures are taken to address the specific needs of each community.
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The future of local delivery
The UK is facing rising demands for public services and the need to address social issues like homelessness, poverty, and mental health. However, regional disparity is a major concern, with regional imbalances ranking highest among advanced economies. Dr. Eleanor Carter, Research Director, Government Outcomes Lab, joined us to discuss how place-based policy initiatives can be improved and what policy-makers should consider to fully harness the potential of place-based policy making.
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The future of AI in public services
AI has the potential to automate repetitive tasks and enhance efficiency in our public services. Using insights from Ipsos research and an interview with Dr. Jonathan Bright from The Alan Turing Institute, Daniel Cameron and Reema Patel identify different types of AI technology and their applications in the public sector. However, they also explore the challenges such as bias, lack of transparency, data privacy, and the broader social impacts facing the use of AI in this capacity.
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The future of public services
Public services matter. Many tell us that the parties' policies on these issues are very important in helping them decide how to vote. However, Britons are feeling pessimistic about the future and the government's ability to improve public services. As parties draft their manifestos ahead of the much-speculated next general election, they will need to balance the current restraints of the public purse with an urgent need to start planning for these inevitable challenges that face the public sector.
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First Life in the UK Index identifies wellbeing gap between young and old
A new landmark Life in the UK Index study from Carnegie UK and Ipsos finds democratic wellbeing is in crisis.
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Mapping the journey to sustainable pack: What consumers want
Considering various environmental concerns, the accumulation of waste, packaging and plastic is the third-biggest concern across the globe (41%), after the threat posed by climate change (46%) and extreme climate events (43%).