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Ipsos Research Highlights - October 2017
Ipsos's Research Highlights for October 2017 includes the dangers of sugar and Britons becoming tired of austerity but more positive about immigration.
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Employee Engagement Action Planning: Beyond ‘thinking locally and acting globally’
In our latest blog, Simon Davies, Senior Research Executive, at Ipsos LEAD, discusses why an effective action plan must support managers.
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Linkage Analysis: Data's Hidden Stories
In the age of big data there never seems to be a shortage of stats and figures. Linkage analysis combines survey data with a client’s in-house statistics to create richer insights.
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Taking a stand: how do companies get it right?
New research from the Ipsos Global Reputation Centre asked business leaders, consumers, Members of Parliament, and journalists for their views on corporate activism – examining the potential risks and benefits of taking a corporate stance, how organisations can determine which issues they speak on, and how to communicate their views when they do.
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Patient-Centricity: Decoding The Buzzword
No matter how you slice it, pharmaceutical companies across the industry are scrambling to be perceived as putting the patient first. But who is making good on this? What more needs to be done?
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Diversity matters (and inclusion does, too)
In our latest blog, Jordana Moser, Senior Research Executive at Ipsos LEAD, discusses how diversity and inclusion affects employee engagement.
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A crisis of trust?
Trust in scientific information and how the major pharmaceutical companies compare with the NHS.
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Video games tax relief evaluation
Ipsos was commissioned by HM Revenue and Customs (HMRC) to undertake qualitative research with UK video games developers to explore the impact of Video Games Tax Relief (VGTR) on the production of culturally British and European video games.
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Defining a Data Scientist
A data scientist is the adult version of the kid who can’t stop asking “why?” They’re the kind of person who goes into an ice cream shop and gets five different scoops on their cone because they really need to know what each one tastes like…
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Cyber security among charities
Ipsos was commissioned by the Department for Digital, Culture, Media and Sport to undertake research with UK registered charities to explore their awareness, attitudes and experiences around cyber security, as part of the UK Government’s National Cyber Security Programme.