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The 'Grey Pound'
A survey commissioned by the insurer Direct Line has found that the financial services industry is failing to capitalise on the 'grey pound' phenomenon associated with an ageing, but wealthier, population.
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Direct Mail Plays Greater Role in Decision Making for Financial Services
Direct mail is playing an increasingly important role in the decision making process for financial services purchases, according to recent research conducted by MORI Financial Services for the Direct Mail Association.
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State of the Nation Survey 1995
A wide-ranging survey on political and constitutional issues and election campaigns, for the Joseph Rowntree Reform Trust (JRRT).
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