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Boiling the Frog
Andrew Green, Global Head of Audience Solutions at Ipsos Connect, blogs on the inexorable rise of Ad blocking.
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Corporation Tax and Brexit
Ipsos has carried out research on behalf of The Institute of Chartered Accountants of Scotland (ICAS) and The Times, aimed at understanding senior financial and business decision makers' attitudes towards corporate taxation and the European Union.
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The future of driving: Five ways connected cars will change your life
The Connected Car is set to revolutionise the automotive experience, according to a new industry report from global growth strategy consulting company Ipsos Business Consulting.
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The Future of Money
Who will win the fight for customer wallets? The banking landscape is shifting as never before, says Hugh Good in the Financial Services Forum.
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There is an app for that: How apps can add extra value to the world of music
Elliot Whitehead explores the different ways in which apps can help add value for consumers, brands and artist in the music industry.
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The Path from Ad Blocking Purgatory to Programmatic Nirvana
In this new paper from Ipsos Connect, Adam Sheridan and Agnes Gilbert address some of the key issues around escaping ad blocking purgatory and returning to the programmatic nirvana originally promised.
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Is sugar-free the answer to the war on sugar?
Natalie Kearse of Ipsos UU writes for FoodBev Media on how food manufacturers can respond to the 'war on sugar'.
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The Many Faces of Modern Motherhood
Marketers and advertisers crave simplicity. But, by simplifying the lives of consumers are they failing to understand the complex ecosystem of identities related to motherhood?
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Economy Matters: The View From Here
Simon Atkinson, Ipsos' Chief Knowledge Officer, blogs in the Huffington Post on what the latest Global @dvisor economic data tells us about the state of the global economy.
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Right Media, Right Moment: Understanding People in the Media World
Media owners face the dual challenge of building a brand that people choose to spend time with, and demonstrating to advertisers that their platform can deliver the right audiences and impact. In order to do that they need to be able to prove the unique value they bring, whether comparing or by showcasing what they do really well.