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Oscar Wilde and media buying
Andrew Green, global head of audience measurement for Ipsos Connect, echoes Oscar Wilde in his latest blog on The Picture of What You Should Pay.
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7 out of 10 Britons use a Smartphone to access the Internet
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Ipsos Views: Big Data: A Guided Tour
Big Data can be hard to pin down - a little mysterious, even. In this Ipsos Views white paper, Rich Timpone, Senior Vice President at the Ipsos Science Centre, gives us a guided tour of Big Data.
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Six mega trends in TV
From real-time optimisation, to storylines that progress across different screens, Ipsos Connect's Beckie Goodfield in Mediatel examines the game-changing developments for TV and its advertising.
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Finding the Hidden Purse Strings
Lucy Neiland from the Ethnography Centre of Excellence highlights the importance of building better relationships to retain customer loyalty.
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Breaking the Link: Fife and the Forth Road Bridge closure
The Carnegie Trust commissioned Ipsos Scotland to conduct a survey of 500 Fife residents, to explore Fife residents' use of the Forth Road Bridge and the consequences of the Bridge's closure on residents' lifestyles and consumer behaviour.
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Beyond the bubble - housing and the public
Ben Marshall blogs for Chartered Institute of Housing as they celebrate their centenary year.
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Over half of customers think they are working harder than companies to fix problems
Jean-François Damais reveals an Ipsos study which found that, all too often, customers believe they are putting in more effort than companies to get things resolved following a negative complaint or incident.
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Branded Content: Optimising for Brand Impact from Development to Measurement
When it comes to Branded Content we have a key set of principles we follow across the creation, testing, and assessment phases.
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Ipsos Encyclopedia - Big Data
"Big Data" is a very broad term, used often - and for a variety of different purposes.