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Ipsos political polling methodology in Scotland
Ipsos’s current political polling design in Scotland.
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Just one in five would describe Britain today as doing 'great'
New polling by Ipsos explores public attitudes towards Great Britain
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Public Services Face Crisis of Confidence as Election Looms
New Ipsos UK study reveals a public deeply dissatisfied with the state of public services in the UK.
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The Ipsos AI Monitor 2024: Changing attitudes and feelings about AI and the future it will bring
Is Artificial Intelligence a friend or a foe? People are unsure whether to be excited or nervous about a future with AI.
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Labour lead Conservatives by 20 points in first Ipsos voting intention poll of the General Election campaign
Highest number think Labour ready for government since late 2022 (47%)
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Starmer seen as more likely to offer Britain a fresh start and improve public services
43% think a Labour government with Keir Starmer as Prime Minister is likely to offer Britain a fresh start.
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Ipsos Update – June 2024
Generations, Equality, Pride … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Half of English football fans think VAR has had a negative impact on the experience of match going fans
New polling from Ipsos explores attitudes toward Video Assistant Referee (VAR) technology.
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Embedding the audience: Putting audiences at the heart of Generative AI
Understanding audience perspectives on Gen AI is crucial. Our latest report, written with the BBC, explores this, offering key insights into audience attitudes and concerns.
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Around two thirds say they are not confident that they would be able to get a GP appointment quickly at a time that suits them
New polling from Ipsos for ITV News reveals the public are not confident they could access NHS services quickly if they needed to