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Doctors become the world’s most trusted profession
The new Ipsos Global Trustworthiness Index reveals that in 2021, doctors are considered the world’s most trustworthy profession.
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Ipsos Research Highlights - 10 September 2021
In our latest Ipsos Research Highlights we explore parents' worries as children return to school, concern about climate change and attitudes towards Government spending.
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Ipsos Update – September 2021
This month we feature new research on women in advertising, wellbeing in India, alongside updates on world opinion on globalisation, economic recovery, exercise and sports, and more.
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Women in Advertising
The power of positive representation for a better society and a more successful brand.
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What's going on? Racial equality and financial access
Social inequality and financial access are intrinsically tied. In this article, Alpa Shah explains what financial service providers can do to level the playing field.
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Ipsos Creative Corner, with Effie UK
Ipsos, Effie UK, NHS England and MullenLowe Groupe discuss how to embrace non-conformity and chose the channels that drive campaign effectiveness.
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Ipsos Research Highlights - 9 July 2021
In this week's Ipsos Research Highlights we explore the latest findings our REACT-1 study, support for COVID-19 restrictions and changing priorities for the Brexit agreement.
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Ipsos Update – April 2021
Our monthly round-up of research and analysis from Ipsos teams around the world covers a range of topics from gender equality and parenting to retail trends and how advertising becomes famous.