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Public more confident in Rishi Sunak than his predecessors but see Labour as more likely to deliver on key priorities
New Ipsos poll on how Rishi Sunak is seen by the public after his first week as prime minister.
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Sunak leads as the public’s preferred next Prime Minister, but Johnson is ahead with Conservative voters
Once a new Prime Minister is in place, over three in five (62%) say they would support a General Election being held as soon as possible, with only one in five (21%) opposing it according to new Ipsos polling.
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Welcome to the Metaverse
The metaverse: what it is now, what it will become and how you can be a part of it.
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Crisis Management
With such high expectations of businesses, there is much more room for perceived missteps and loud criticisms from various stakeholders.
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Behavioural Science at Ipsos
Ipsos' approach to behavioural science is based on leading academic research combined with an evidence base of delivering sustainable change
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Sustainability and Advertising: Friends or foes?
How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?
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Rishi Sunak losing ‘electability’ advantage over Liz Truss according to public
Meanwhile Keir Starmer’s Labour seen as more likely to reduce the cost of living than a Conservative government led by either Sunak or Truss, and also leads on improving public services and reducing NHS waiting times
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The Digital Harms Bill: Few doubt the need, many doubt the delivery
It has been recently announced that the Digital Harms Bill (that has been inching closer to its third reading in the House of Commons for months), has been put on hold. For the Government, this bill has been trumpeted as a 'milestone in the fight for a new digital age'.
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MISFITS: How creativity in advertising sparks brand growth
Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments
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Ipsos Research Highlights - July 2022
In our latest Ipsos Research Highlights we explore public opinion on the next Conservative leader, the cost-of-living crisis and concern about the NHS.