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Conservatives trusted on their traditional strengths while public prefer Labour on `softer' issues
The Conservatives are most trusted by the public to preserve law and order while Labour are most trusted to give children and young people a good start in life and be fair to all sections of society.
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Conservatives are trusted on their traditional strengths while the public prefer Labour on `softer' issues
The Conservative Party is most trusted by the public to preserve law and order, encourage individuals to take responsibility for themselves and promote family values.
Labour are most trusted to give children and young people a good start in life and be fair to all sections of society
Liberal Democrats struggle to gain traction on many issues - although their best score is on protecting the environment -
Why managing your reputation is more vital than ever
Reputation is a company's most important intangible commercial asset. So how do companies go about communicating what they stand for? Keith Glasspoole and Helen Lamb write in Campaign magazine
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The proportion of secondary school pupils taking private tuition has increased
Research conducted by Ipsos on behalf of the Sutton Trust has found that a larger proportion of pupils in 2011 say they have received private tuition than in 2005.
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How banks can re-build trust through advertising
It is essential that promises made through banks' memorable advertising campaigns are followed up with action, says Jamie Robertson of Ipsos ASI.
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When celebrity endorsements go wrong
With 27% of consumers saying they would consider ditching a product if the celebrity endorsing it misbehaves, we look at the potential damage to brands by scandalous celebs.
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Time for finance to get `back to basics'?
Joe Marshall writes in Money Marketing that difficult market conditions will change how banks approach Believability and Uniqueness - two key measures in predicting success of new products.
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Ipsos reaches agreement to buy Synovate from Aegis Group plc
Ipsos has reached an agreement to acquire Aegis Group plc's market research business Synovate, creating the third largest global market research company.
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The public do not trust politicians
Low levels of trust in politicians and journalists alike mean that British politics needs to be more creative about re-building public confidence.