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Doctors still most trusted profession; politicians least trusted
Ipsos research for the British Medical Association (BMA) shows that nearly nine in ten UK adults trust doctors to tell the truth; and people trust bankers and journalists more than politicians.
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Doctors are most trusted profession - politicians least trusted
Nearly nine in ten (88%) adults across the United Kingdom say they trust doctors to tell the truth, according to a new nation-wide poll carried out by Ipsos for the British Medical Association, making doctors the most trusted profession measured.
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Back from the banking brink?
Simon Atkinson, writing for GFS News, wonders if the UK's Fairbanking mark will restore trust in retail banks and make them stand out from the crowd?
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Reputation Council Insight and Ideas May 2011
This report draws together findings from our fourth sitting of the Reputation Council and delves into the growing phenomenon of social media: we discuss the escalation of this communications medium and also the direct changes to communication planning and strategy being made as a result of social media insights.
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Banks need to secure trust of customers
In PR Week, Milorad Ajder, Managing Director of Ipsos's Reputation Centre comments on how the financial sector can rehabilitate its reputation by focusing on its customers.
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Giving White Paper: first thoughts from Ipsos
The government White Paper on Giving lays out the Prime Minister's plans for encouraging more charitable donations and volunteering as part of his vision for a Big Society.
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Back to school for the banks
Milorad Ajder of the Ipsos Reputation Centre comments in GFS News on why UK banks need to put the customer at the heart of what they do.
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Public Attitudes to Science 2011
Public Attitudes to Science 2011 (PAS) finds that the UK public values science and is interested in finding out about it.
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Big Society & the Budget
James Stannard analyses the budget and how it may affect Big Society organisations.
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It's time for the financial services industry to listen to consumers
By not engaging with a growing, and increasingly savvy online population, financial brands are risking missing out on an important source of insight. In our latest publication, Ipsos examines the impact of social media on the financial services industry.