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Mediawatch - Some amazing manifestos for local elections...
We are now just a week away from the local elections so what do their election broadcasts, out a few days ago, tell us? Ben Page writes in Local Government Chronicle.
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Cameron and Osborne's Double Dip in the Polls
Bobby Duffy MD, Social Research Institute discusses in the Huffington Post the recent decline of David Cameron and George Osborne's poll ratings.
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Event-led marketing - what are the opportunities?
In Campaign magazine, Tara Beard-Knowland of Ipsos ASI says that while associating your advertising with an event - your own, someone else's or invented - can work, good advertising works regardless of what mechanism it's using.
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Concern about unemployment - are we just getting warmed up?
While unemployment itself seems to have stopped rising, polling shows that the public's level of concern about it just keeps rising says Jerry Latter in Total Politics.
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The beating heart is a ticking timebomb
In Marketing magazine, Jonathan Weeks of Ipsos Marketing looks at the contradictions consumers face in pursuit of a healthy lifestyle.
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Preliminary thematic findings report: London Youth Reducing Reoffending Programme
Ipsos issues a response to the BBC article on Preliminary Thematic Findings Report on the London Youth Reducing Reoffending Programme.
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The Age of Big Data
Louise Brice in MediaWeek outlines the 3 key elements to get the most out of your data sources.
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Being uncomfortable with social media
Half of businesses feel their social media skills are either below their industry average or very poor, write Ines Nadal and Tara Beard-Knowland in Brand Republic.
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Storytelling... and re-telling
In her latest Campaign blog, Tara Beard-Knowland says storytelling is a compelling way for brands to communicate.
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The buck starts here
Jonathan Weeks blogs in Marketing magazine on the role of CSR for manufacturers and retailers.