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Making ads work globally
Eleanor Thornton-Firkin from Ipsos ASI writes about how brands can work to make their ads work globally.
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Ipsos Autumn Statement Poll
Three in ten British adults think people like them are being asked to do too much as a result of the government's response to the economic crisis while seven in ten say the very rich are not doing enough, according to a new Ipsos poll
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Is Britannia cool again?
Deborah McCrudden, Managing Director at Ipsos ASI looks at how "being British" is depicted in our advertising for Brand Republic.
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21st Century Welfare
This report, bringing together Ipsos's latest research, examines the giant evils as conceived by Beveridge, places them in the context of today's society and explores how they are experienced.
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What do consumers think of 4G?
New findings from the Ipsos Tech Tracker show that more than half of UK adults are aware of 4G technology, write Gavin Sugden and Aakanksha Haran in Brand Republic.
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Fewer than half of Scottish solicitors use social media for networking
Solicitors under 45 are most likely to use social media platforms in Scotland according to Law Society of Scotland research - but fewer than half currently use the three main social media platforms for professional purposes
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NHS is number one area of public spending to protect from cuts says new Ipsos/Nuffield Trust poll
Ipsos carried out a telephone survey for the Nuffield Trust on public spending and the NHS.
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Whatever happened to `Corporate Social Responsibility'?
Robert Cumming asks whether Corporate Social Responsibility was just a fad or has been absorbed into everyday culture?
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Supporting Young Adults: Understanding the Lives of Young Kidney Care Patients
Ipsos conducted an ethnographic study for NHS Kidney Care to understand the world surrounding a young adult with kidney disease, to learn about and see the types of challenges they face in everyday life as a consequence of having a long-term condition.
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Making Christmas payments easier?
A new ad for Barclaycard's contactless payment system could herald a big year for innovative mobile payment technologies, writes Matt Prince and Jamie Robertson in Brand Republic.