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Ipsos Update – June 2024
Generations, Equality, Pride … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos Pride Survey 2024: Gen Zers most likely to identify as LGBT+
Our new survey across 26 countries finds gender, generational and geographical divides on everything from same-sex marriage to brands supporting the community
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Ipsos Equalities Index 2024: More than a quarter of Gen Z men think efforts to promote equality have gone too far
The 2024 edition of the Ipsos Equalities Index finds 27% of Generation Z men across 29 countries think efforts to promote equality for all groups of people have gone too far.
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7 in 10 Britons believe policies of the UK government have contributed to rising cost of living
The Ipsos Cost of Living Monitor reveals that 61% of Britons believe that it will be at least a year before inflation returns to normal, if ever.
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Four in ten support plans to increase defence spending, but majority do not trust Conservatives to have right policies on defence
Twice as many Britons support the policy to increase spending to 2.5% of GDP as oppose it according to a new Ipsos poll
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Are we prepared for population decline?
New research from Ipsos’ 2024 Generations Report underscores why it’s more important to tailor communications, product development and service delivery to the values and expectations of different age cohorts.
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Ipsos Update – May 2024
Earth, plastics, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Scots agree it’s time for a change, but are unsure if Labour can make the changes they want
With a general election a certainty at some point in the next 10 months, a majority of people in Scotland would like to see change, according to the latest poll by Ipsos in Scotland.
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Ipsos Update – April 2024
Global happiness, gender equality, ESG… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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Public ratings of the SNP fall over Humza Yousaf’s first year as First Minister
A year on from becoming First Minister, Humza Yousaf remains less popular among the public than Nicola Sturgeon was when she left office.