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Dare to be a TikTok MISFIT: How KitKat shaped a cultural moment and championed Brand Success
In early 2023, KitKat Japan unveiled its noteworthy KitKat YOKUBARI DOUBLE ad on TikTok. Masterfully adhering to social media codes while injecting a burst of creative brilliance resulted in an authentic Misfits story.
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Half of Scots expect positive energy security impacts from new North Sea oil and gas drilling licences
Scottish public support for improving the energy efficiency of homes and businesses and investing in renewables is higher than it is in Great Britain as a whole, according to new Ipsos polling in Scotland.
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Dissatisfaction with government on immigration at highest level since 2015
Two-thirds of the public are dissatisfied with the way the Government is dealing with immigration, according to the Immigration Attitudes Tracker from Ipsos and British Future.
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Britons concerned about climate change, but cost of living is a barrier to action
Three quarters of Britons support making it easier to travel by public transport to reduce the use of cars, while just 3 in 10 support making it more expensive to drive - new Ipsos polling.
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Willingness to Pay: What you need to know when calculating feature willingness to pay
In this paper we will discuss ‘Willingness to Pay’; how to measure it, introducing the latest methods for calculating it, and recommendations based on an extensive evaluation of different methods.
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Brits want to fight climate change, but a third of consumers unaware of how to make homes greener
New research from Mitsubishi Electric and Ipsos reveals consumers want to support the environment, and there is growing consumer appetite for heat pump technology. It also finds a fundamental lack of understanding around energy efficiency, and underlines the need for the government to prioritise Net Zero awareness.
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Six in ten people in England would keep the Green Belt as it is
Retaining the Green Belt should come before meeting housing needs according to a new Ipsos survey for The Economist, but sentiment is based on wildly inaccurate perceptions of the extent to which England has been built on.
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Oncology: the disease, dynamics & challenges of market research
The oncology treatment landscape rarely stands still, and its constant evolution affects all those involved – from patients and their carers to cancer treaters to the companies who manufacture and market treatments.
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Public importance of climate change and the environment doubles to become the joint-third biggest issue facing the country
The August 2023 Ipsos Issues Index reveals a sharp rise in concern about climate change and the environment
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The public call for immediate climate adaptation action that prioritises vulnerable and at risk communities
Public view on climate impacts and adaptation.