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TTIPing over the edge
For all the debate, how do MPs really feel about TTIP? Carl Phillips digs into some data from December 2014.
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Business media split over Government's performance
The country's top business and financial journalists are polarised over the current Government's performance says Chris O'Brien of Ipsos Loyalty.
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Mid Staffs: what impact has it had?
We explore how, if at all, Mid Staffs has impacted on public perceptions of quality in the health service.
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Changing attitudes to immigration during the election campaign
In a unique survey, Ipsos is interviewing a longitudinal panel of respondents on their attitudes to immigration throughout and after the election campaign. This will provide a much more detailed understanding of how and why views change than traditional snap-shot surveys.
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NHS funding and politics: the public's trust is not for sale
Louise Park, Associate Director and Stephanie Crowe, Research Executive from Ipsos write for the Health Service Journal exploring funding pledges for the NHS and how this resonates with the public
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Will this be the social media election?
Will this be the social media election? Michael Granleese explores the relationship between politicians and the media.
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Polling for the Royal College of Nursing
A new poll undertaken by Ipsos on behalf of the Royal College of Nursing (RCN) has shown that 88 per cent of the British adults (18+) surveyed agreed that we need many more nurses in hospitals to deliver safe care.
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School leaders' views on the state of education
The Key's school leaders are unconvinced by the current Government's performance on education - just 10% are satisfied with the Government's education record, while 77% are dissatisfied.
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Communicating your brand purpose - Why you should not believe everything people say
Many of the world's largest companies have embraced the concept of Brand Purpose and are orientating their brands around it. But how much are consumers actually influenced by a brand having a clear purpose that focuses on the wider world and does this affect their likelihood to buy a product? In this paper Jon Harper and Marcus Reidy from Ipsos Connect explore both whether brand purpose affects consumers' opinion of a brand and whether a positive reaction increases their likelihood to buy.
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What do MPs think of randomised controlled trials (RCTs)?
A survey of MPs' attitudes has found unexpected support for using randomised controlled trials to test social policy. It also found tensions over fairness, and a preference for personal stories when talking to the public.