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Supporting Young Adults: Understanding the Lives of Young Kidney Care Patients
Ipsos conducted an ethnographic study for NHS Kidney Care to understand the world surrounding a young adult with kidney disease, to learn about and see the types of challenges they face in everyday life as a consequence of having a long-term condition.
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Making Christmas payments easier?
A new ad for Barclaycard's contactless payment system could herald a big year for innovative mobile payment technologies, writes Matt Prince and Jamie Robertson in Brand Republic.
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Public at `tipping point' on attitude towards cuts poll shows
People's attitudes towards cuts to public spending and reduced living standards may be reaching a `tipping point' with high concerns about the future effect on themselves and their family, an RSA commissioned survey suggests.
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Ipsos appointed to research Scottish referendum question
Ipsos has been appointed by the Electoral Commission to undertake research with voters of the question to be used in the referendum on Scottish independence.
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RAJAR tests new smartphone derived audience analyses, powered by MediaCell
Ipsos MediaCT has been commissioned by RAJAR to extend and expand its Radio Listener Panel for a further year.
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Marketing to women
Rob Alleyne at Ipsos ASI looks at the increasing number of brands choosing to target marketing campaigns specifically at women and highlights that there are a few key factors that need to be considered.
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New Trends in shopping
Louise Brice in Brand Republic looks at why being able to spot and ride the wave of a new trend is both very difficult and yet extremely profitable if you get it right.
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King's College London and Ipsos form research partnership
King's College London and Ipsos have formed a partnership to bring together researchers from both institutions to develop new opportunities and enhance the excellence and impact of the work that both do.
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Ipsos InnoQuest Asks "What's Your Archetype IQ?"
To help marketers better gauge the success potential of their latest innovations, Ipsos InnoQuest has developed a new Archetype IQ System for classifying consumer packaged goods innovations into 12 Archetype profiles.
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Leveraging the social media paradox
When trying to understand social media we need to think critically and be aware of contrary viewpoints, writes Phil Shaw, director, Ipsos ASI.