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Super-slick, superfast
The Virgin Media advert featuring Usain Bolt ticks all the boxes for Tara Beard-Knowland in Campaign magazine.
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CSR in a social media driven world
Jonathan Weeks in Marketing draws a distinction between how consumers are protected on social media networks and by market research agencies.
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British economy is in a bad state
Nine in ten Britons (92%) describe our economy as being in a bad situation according to the Ipsos Global @dvisor online survey conducted in 24 countries.
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Reuters/Ipsos Political Monitor - January
Conservatives and Labour are neck and neck as Ed Miliband's ratings hit a low point says our latest poll for Reuters.
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Protecting audiences in a converged world
Ofcom commissioned Ipsos to conduct new audience research to understand attitudes towards content regulation; and how far, and in what ways, the public expects it should be protected in a world where content can be accessed in such a broad range of ways.
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London 2012 - ignoring the guerrilla in the room
A guerilla marketing campaign could be a success at the London 2012 Olympic Games, but make sure you've read all the rules, writes Jonathan Weeks of Ipsos Marketing in Brand Republic.
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Economist/Ipsos Issues Index: January 2012
The first Economist/Ipsos Issues index of 2012 shows that concern about the EU/Euro has returned to the Top 10 list of issues facing Britain.
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Social networking = Cyberbullying?
One in ten (10%) British parents say their child has experienced cyberbullying according to new research from Ipsos released today.
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Public support for nuclear energy makes early recovery after Fukushima
Public support for nuclear energy has bounced back strongly since its June 2011 low point in the wake of the Fukushima incident in March.
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The loyalty equation: usability vs. visibility
With new technologies meaning that loyalty schemes can be embedded further and further into our lives, how far is too far? Fiona Moss writes for The Grocer.