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Labour increase lead amid economic gloom
Reuters/Ipsos: Labour have increased their lead over the Conservatives while 58% of people think the economy will worsen in the next 12 months.
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Sharp fall in confidence amongst business leaders
The continuing Eurozone crisis has caused a sharp fall in confidence among senior business leaders according to Ipsos research for the CBI.
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Show mothers (and fathers) you care...
Mothercare has suffered a tough 2011 with profit warnings and falling sales. It needs to do more to get parents back on side, says Laura Furniss, development manager, Ipsos.
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Buying British Food
Supporting the local economy is a driver for buying British food, according to new Ipsos research.
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Border Skirmish
Bobby Duffy in the Sunday Times writes that given our national concern about immigration, the government has reason to be concerned following the UK Border Agency row.
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Steve Jobs fact #65
Louise Brice of Ipsos ASI writes in Media Week on Steve Jobs as a brand guardian at Apple and how a single minded vision, delivered across platforms, is the key to successful advertising.
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Ipsos MediaCT Moves Mobile into the Mainstream
Ipsos MediaCT is bringing mobile into mainstream market research with the launch of Mobi-Vision, a research tool to enable clients to capture insights in real time via smartphones.
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The perils of being a repertoire brand
Repertoire brands have it tough, but they can succeed if they stay mobile and memorable, writes Jonathan Weeks in Brand Republic.
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Home Truths
Research Director, Ben Marshall, looks at the issue of housing and the possible political implications.
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Wellbeing not waistlines the priority for parents' food choices
Parents are more interested in long term benefits of healthy food choices rather than obesity levels.