Search
-
Qualitative Research and Web 2.0
Create more ways to engage with participants, using blogging, apps, and project websites. These tools add more value to face-to-face research - at low cost.
-
What do consumers think of 4G?
New findings from the Ipsos Tech Tracker show that more than half of UK adults are aware of 4G technology, write Gavin Sugden and Aakanksha Haran in Brand Republic.
-
The Autumn Economic Pulse: Gloom Reigns
As the Chancellor delivers his Autumn Statement, new research released today finds just 15% of Britons believing their economy to be in "good" shape, with only 10% expecting to see an improvement over the next 6 months.
-
Whatever happened to `Corporate Social Responsibility'?
Robert Cumming asks whether Corporate Social Responsibility was just a fad or has been absorbed into everyday culture?
-
A complete dissolution of confidence: how it's not just Britain's banks that are no longer considered trustworthy
Now it is not just bankers that the public mistrust: Chris O'Brien of Ipsos Loyalty on how the influential are viewed with suspicion by the public.
-
Consumer attitudes towards Christmas ads
Is Christmas advertising becoming part of the build-up to the big day, asks Keith Glasspoole in Brand Republic.
-
Making Christmas payments easier?
A new ad for Barclaycard's contactless payment system could herald a big year for innovative mobile payment technologies, writes Matt Prince and Jamie Robertson in Brand Republic.
-
Mitt's marketing strategy could lose you the brand race
Obama revolutionised marketing in his electoral campaign by using big data and targeted marketing, how can brands learn from this?
-
Public at `tipping point' on attitude towards cuts poll shows
People's attitudes towards cuts to public spending and reduced living standards may be reaching a `tipping point' with high concerns about the future effect on themselves and their family, an RSA commissioned survey suggests.
-
Keep Taking the Tablets...
The rise of both smartphone and tablet ownership means that more and more people engage in multi-screen behaviour. MediaCT investigates what activities people engage in and how it affects television viewing.